Succeeding in today's complex financial environment
requires a great degree of sophistication. The checkbook balance is no longer
reliable as an indicator of the success of a small business. What used to be
relatively straightforward business decisions are now complicated by a
multitude of financing alternatives and myriad complex tax considerations. Tax
and financial planning and management are more important factors today than
ever before.
In times past, the small business person needed his or her
outside accountant only occasionally for the periodic preparation of financial
statements and for an annual tax return. While TurnerInsight provides such
important services, today's successful entrepreneur requires more frequent,
personalized, prospective advice. He or she wants input from an expert
specialized in preventive maintenance - not just the efforts of somebody good
at after-the-fact repairs.
Preventive maintenance is what TurnerInsight is all about.
Just like the old fashioned outside accountant, the TurnerInsight Consultant is
qualified and stands ready to represent you at the much-dreaded IRS audit. He
or she can compile your annual and interim financial statements for the use of
your bank and creditors. We also fulfill the many other functions usually
provided by an outside accountant. The TurnerInsight Consultant is set apart,
however, by the extent and depth of their involvement in the client's business.
James W. Turner & Co. enables today's small business
person to have access to a much greater level of expertise at a much more
reasonable cost than he or she might otherwise be able to afford. Functioning
much as a "staff controller" to a number of small businesses, the
TurnerInsight Consultant is intimately involved with the client's business. He
or she is a small business specialist who remains immersed in, and abreast of,
the many and varied problems and solutions of small business management.
Even in the smallest of small businesses there is truth to
the old adage, "If you fall to plan, you plan to fail." A business
plan in the small proprietorship may involve no more than some sales objectives
and a capital and expense budget, but the principle remains the same.
Planning ahead is the only sure way to establish and
accomplish your goals. From the proprietor's simple budget to a complex, multi-tiered
formal business plan, TurnerInsight will enable you to identify and evaluate
alternatives and will assist you in developing a business plan that utilizes
your resources effectively and efficiently. Exhaustive and thorough evaluation
is the cornerstone of your plan - and the key to your success. .
Once
the business plan has been formulated, it must be implemented in a coordinated
and sensitive manner. Your employees - and any other stakeholders in the
organization - must be convinced that the plan is viable and in their own best
interest. Your TurnerInsight Consultant, as an outsider whose chief concern is
the successful accomplishment of the plan, can introduce the specifics of your
strategy in an atmosphere most likely to assure enthusiastic cooperation on
part of employees, board members, and other interested parties.
A
carefully designed bookkeeping system is fundamental to the accomplishment of
the business plan. Of course, the bookkeeping system must concentrate on prompt
customer billing and collections, inventory and cash control, accuracy and
usability. But it must also provide timely, reliable progress reports in a
format that provides comparability with the business plan. The plan must afford
measurable interim objectives and the bookkeeping system must compare interim
results to those objectives.
The greatest satisfaction afforded by the whole process,
however, comes from the continuing day-to-day, month-to-month unfolding of the
business plan. Inevitably the operating results will vary from the plan. But
don't be discouraged. The TurnerInsight bookkeeping system will note the
occurrence and corrective action will be identified and implemented.
Then . . . a variation will appear elsewhere.
No sweat. These unpredictable changes in your intended
route - if corrected in a periodic and systematic way - are no big deal. We all
make endless minor corrections as we drive along an interstate highway. The
point is that as long as we are attentive to our goals and monitor the course
we are steering, we always get where we want to go.
The entire TurnerInsight process functions as navigational
aid in the journey toward a future you plan. It will take diligence and
discipline on part of you and your employees, but great rewards lie just around
the bend.